Marketing and advertising translation

How marketing translation differs from general translation

Ad copy is meant to make the reader feel something and act. Translated word for word, it can stay grammatically correct but lose its energy, humor and persuasiveness, and sometimes even damage how people see the product.

That's why marketing translation always involves some copywriting. The translator takes into account the culture of the country, what the audience expects and how your brand sounds. The best result is when the reader doesn't realize they're reading a translation.

How we work

• Brief. We find out who the reader is, where the text will be published and what tone the brand uses. If you have a style guide or examples of copy you like, we use them.
• Brand glossary. We fix product names, slogans and key phrases so the website, catalog and presentation all sound the same.
• Translation and stylistic editing. The translator conveys meaning and tone, then an editor polishes the text and checks that it reads naturally.
• Check in the layout. We look at how the text fits the design: no cut-off buttons, no broken line breaks in headlines.

Websites and interfaces

A website isn't just page copy. It includes menus, buttons, error messages, emails and search metadata. We translate all of it from export files, so the translation goes onto the site without manual copy-pasting. More on this on our website translation page.

Who it's for

Companies entering Russian-speaking markets, travel and hospitality businesses, international organizations telling a wide audience about their work, and brands that need one consistent voice in two languages.